Marketing Management(GE)(15版)
商品網址: http://www.books.com.tw/exep/assp.php/zoe7.web/products/0010682267
你(妳)可以擁有幸福、快樂、健康、富足的人生,因為你(妳)絕對值得擁有這一切美好的事物!
商品訊息描述:
Emphasize the many aspects of marketing
(1)In-text boxes provide vivid illustrations of chapter concepts using actual companies and situations. The boxes cover a variety of products, services, and markets, and many have accompanying illustrations in the form of ads or product shots.
(2)Each end-of-chapter section now includes two expanded Marketing Excellence mini-cases highlighting innovative, insightful marketing accomplishments by leading organizations. Each case includes questions that promote classroom discussion and student analysis.
Spark classroom discussion
Brand-new opening vignettes for each chapter set the stage for the chapter material to follow. By covering topical brands or companies, the vignettes are great classroom discussion starters.
商品訊息簡述:
Marketing Management(GE)(15版)
商品網址: http://www.books.com.tw/exep/assp.php/zoe7.web/products/0010682267
我遵從我的心,我讓自己成就一切的可能。
我相信每一件事都在適當的時間,以最美好的方式發生。
F9D52977172CD057
商品網址: http://www.books.com.tw/exep/assp.php/zoe7.web/products/0010682267
你(妳)可以擁有幸福、快樂、健康、富足的人生,因為你(妳)絕對值得擁有這一切美好的事物!
商品訊息描述:
Emphasize the many aspects of marketing
(1)In-text boxes provide vivid illustrations of chapter concepts using actual companies and situations. The boxes cover a variety of products, services, and markets, and many have accompanying illustrations in the form of ads or product shots.
(2)Each end-of-chapter section now includes two expanded Marketing Excellence mini-cases highlighting innovative, insightful marketing accomplishments by leading organizations. Each case includes questions that promote classroom discussion and student analysis.
Spark classroom discussion
Brand-new opening vignettes for each chapter set the stage for the chapter material to follow. By covering topical brands or companies, the vignettes are great classroom discussion starters.
商品訊息簡述:
→每日超好康優惠.520← 作者: Philip Kotler, Kevin Lane Keller
新功能介紹- 出版社:華泰文化
新功能介紹 - 出版日期:2015/06/22
- 語言:英文
Marketing Management(GE)(15版)
商品網址: http://www.books.com.tw/exep/assp.php/zoe7.web/products/0010682267
我遵從我的心,我讓自己成就一切的可能。
我相信每一件事都在適當的時間,以最美好的方式發生。
F9D52977172CD057
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