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Marketing Management(GE)(15版)



商品網址: http://www.books.com.tw/exep/assp.php/zoe7.web/products/0010682267

你(妳)可以擁有幸福、快樂、健康、富足的人生，因為你(妳)絕對值得擁有這一切美好的事物！

商品訊息描述:

Emphasize the many aspects of marketing

(1)In-text boxes provide vivid illustrations of chapter concepts using actual companies and situations. The boxes cover a variety of products, services, and markets, and many have accompanying illustrations in the form of ads or product shots.

(2)Each end-of-chapter section now includes two expanded Marketing Excellence mini-cases highlighting innovative, insightful marketing accomplishments by leading organizations. Each case includes questions that promote classroom discussion and student analysis.

Spark classroom discussion

Brand-new opening vignettes for each chapter set the stage for the chapter material to follow. By covering topical brands or companies, the vignettes are great classroom discussion starters.

商品訊息簡述:

  • 出版社：華泰文化

    新功能介紹

  • 出版日期：2015/06/22
  • 語言：英文


Marketing Management(GE)(15版)

商品網址: http://www.books.com.tw/exep/assp.php/zoe7.web/products/0010682267

我遵從我的心，我讓自己成就一切的可能。

我相信每一件事都在適當的時間，以最美好的方式發生。



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